Catriona brings over 24 years of design experience, with a strong focus on digital design, user experience (UX), and multimedia. She specialises in creating seamless, user-centered digital experiences across a variety of platforms, including web design, brand identity, animation, and illustration.

Great UX design is about more than just solving problems — it’s about crafting intuitive, elegant solutions that guide users seamlessly. When design disappears into the experience, you know you’ve created something powerful.

Having worked in both the UK and Canada, Catriona has honed her skills as a freelancer for design studios, advertising agencies, and corporate clients. This diverse background has given her the agility to adapt her design expertise to a wide range of digital projects, ensuring that each solution is tailored to both user needs and business objectives.

As a Senior UX Designer, Catriona has led numerous website and digital product design projects, from wireframing and prototyping to usability testing and final implementation.

Her deep understanding of user behaviour, combined with her design skills, allows her to create intuitive and engaging digital experiences.

Catriona is involved with the full project lifecycle. From initial client briefings and scoping to design, development, and post-launch optimisation, she ensures that digital projects are delivered on time, within budget, and with a focus on achieving the best possible user experience. Her strong communication and leadership skills enable her to collaborate effectively with clients and the Rowland digital team, ensuring seamless project execution and client satisfaction.