Christine Rosher
Art Director
With over 20 years’ experience, Chris is a senior creative with a passion for design that inspires change.
Her strategic approach to branding, campaigns and design ensures the brands she works with connect with their audiences every time.
Visual communication is a superpower — use it with care.
Chris specialises in integrating written and visual communication to create meaningful and memorable creative solutions.
Her experience with leading brand and creative consultancies has seen her work across a wide range of industry sectors. She has worked closely with clients such as National Storage, Translink, Collins Foods, GWA Group, Sunwater, Cardno, McCullough Robertson and Aurizon.
Recently, she has partnered with National Storage to elevate the brand through strategic brand positioning and campaign strategy. This entailed working with its in-house marketing team to understand key audiences, articulating brand foundations and campaign strategy, concept development and delivering emotive campaign creative.
Chris has also worked with Brisbane Airport Corporation to deliver the highly successful ‘BNE Stories’ advocacy campaign, winning a PRIA Golden Target Award.
She has created and reimagined many brands in her career, including Kilcoy Global Foods, Indue, Commerce Vision, Quanta Investment Funds, Brisbane South State Secondary College, Life Sciences Queensland and Stahmann Webster extending to brand audits and hierarchy, and delivery of brand guidelines, collateral, templates and toolkits.
She has also worked closely with Cement Australia over a number of years to manage their brand, and redesign their packaged product range and point-of-sale materials. The packaging design won a bronze award in the Australian Packaging Awards.
Chris’s expertise also extends to annual and sustainability reports, reconciliation action plans, prospectuses, videos and animations, events and displays, signage and wayfinding.
Christine grew up and studied in the UK before moving to Brisbane in 2000 and greatly enjoys partnering with clients to deliver beautifully executed creative solutions.
Core skills
- Creative strategy
- Brand identity design and implementation
- Campaign development and management
- Brand architecture, strategy and positioning
- Integrated marketing materials
- Corporate reporting design and delivery
- Event and display design
- Packaging design
- Signage and wayfinding.