Shelby is a Marketing Executive who specialises in strategic communication, content development, and brand messaging. With a strong foundation in marketing and digital, she helps clients communicate clearly, consistently, and with purpose across channels.

Her experience spans campaign delivery, stakeholder communication, content strategy, and social media, supporting projects across consumer brands, hospitality, domestic trade services, and the not-for-profit sector. Shelby brings a thoughtful, modern, audience-first approach to every brief, combining structure, creativity, and a sharp eye for tone of voice.

Shelby is known for her organised mindset, collaborative style, and ability to bring clarity to complex ideas, helping brands engage the right people in the right way.

Industry experience

• Utilities — water, energy, infrastructure
• Health
• Property
• Food and agriculture
• Financial services
• Professional services
• FMCG
• State government
• Small business/private enterprise.
  

Qualifications

• Bachelor of Business (Marketing), Queensland University of Technology
• Bachelor of Fine Arts (Film), Queensland University of Technology