Role: Creative Strategist

We’re Hiring: Creative Strategist

Join Rowland’s Team.

The Creative Strategist is a senior strategic role responsible for shaping how ideas move from strategy into compelling communication across brand, PR, advertising, digital and design.

Sitting at the intersection of strategy, storytelling and creative execution, this role ensures that communication ideas are insight-driven, creatively distinctive and effective across multiple channels. The role bridges disciplines — collaborating with strategists, designers, writers, marketers and clients to develop integrated communication solutions that build brand, reputation and engagement.

The Creative Strategist brings together strategic thinking, strong writing craft and creative sensibility to translate complex ideas into clear, compelling narratives.

Primary responsibilities

Strategic design thinking

• Translate complex information into compelling, audience-focused content and stories across multiple stakeholder audiences
• Shape the structure and narrative of complex communication materials
• Work with designers to translate communication strategies into clear, effective visual communication

Creative and narrative development

• Develop strong messaging frameworks, brand narratives and campaign platforms
• Craft high-quality written content including brand positioning, campaign concepts, speeches, reports, scripts, opinion pieces and long-form storytelling
• Work collaboratively with designers and creative teams to ensure ideas are expressed powerfully through both words and visuals
• Ensure conceptual and messaging consistency across campaigns and channels

Client leadership

• Lead workshops, stakeholder sessions and discovery processes to uncover insights and shape strategic direction
• Present ideas, strategies and creative concepts with clarity and authority
• Build strong client relationships and identify opportunities for growth

Thought leadership

• Contribute to the agency’s intellectual capital and strategic thinking
• Identify emerging communication trends and opportunities for innovation
• Help shape the agency’s point of view on brand, storytelling and strategic communication

Business development

• Assist with the development of proposals and pitch new business opportunities.

Report to

Director of Creative Services

Key relationships

• Director of Creative Services
• Head of Brand and Campaigns

The Rowland Way

• Reaching and where possible exceeding productivity targets
• Ensuring QA standards and Rowland processes are always adhered to
• Upholding Rowland values internally and externally
• Working collaboratively across the business to achieve a “One Rowland” approach that maximises outcomes for our clients and Rowland.

Key Competencies

Technical

• Ability in Adobe InDesign would be well regarded
• High level of capability in Microsoft Office Suite
• Outstanding copywriting skills across multiple formats
• Ability to craft clear, persuasive and engaging messaging for different audiences

Behavioural

Strategic thinking

• Strong creative thinking and ability to distil complex information into clear narratives
• Ability to work under pressure and meet deadlines
• Ability to move confidently between big-picture strategy and detailed communication execution

Creative sensibility

• Strong understanding of brand, design principles and how ideas translate visually
• Ability to collaborate effectively with designers and creative teams

Facilitation and presentation

• Confident presenting ideas and shaping communication approaches with stakeholders
• Capable workshop facilitator able to guide clients through strategic thinking

Proactive Leadership

• Deliver work on time, to a high standard and within budget
• Self-starting, proactive and comfortable identifying opportunities and driving initiatives
• Knowledge of change experience or behaviour change methodologies is desirable.

Qualifications & experience

• Bachelor’s degree in Marketing, Communications, or a related field
• 8+ years of experience in brand strategy, PR, communication or creative agencies
• Experience working across multiple communication disciplines including brand, PR, content, campaigns or corporate communications
• Proven ability to drive complex, strategic projects and influence senior stakeholders.