Critical Minerals Group

Critical Minerals Group (ASX: CMG) is an emerging critical minerals and energy storage company focused on developing an integrated vanadium supply chain to support the global energy transition and datacentre buildout.

With growing demand for long-duration energy storage and increasing investment in decarbonisation and electrification technologies, CMG required an investor communication program that would clearly articulate its growth strategy, strengthen shareholder engagement and build confidence in its long-term investment proposition.

Rowland partnered with CMG to develop and implement an investor relations and market communication program during a critical phase of the company’s development. Working closely with the executive team, we helped establish a disciplined communication framework aligned with key project milestones, including feasibility studies, strategic business updates and investor engagement opportunities. Our approach focused on building a compelling and consistent narrative around CMG’s vertically integrated business model, market opportunity, early revenue pathways and commitment to responsible development.

To support delivery, Rowland provided strategic communication advice, developed investor-facing content and managed engagement opportunities across multiple channels. We worked with the company to position complex business decisions, communicate project progress, and enhance visibility among shareholders, prospective investors, media and industry stakeholders. This integrated approach helped ensure communications remained aligned, timely and focused on the information most important to investors.

Key contributions

• Developed and maintained an investor communications calendar aligned with key project milestones and market announcements
• Prepared investor-facing content, including ASX announcements, media releases, LinkedIn content and shareholder communications
• Supported development of investor presentations and strategic messaging to strengthen the company’s investment narrative
• Provided communication advice on strategic business decisions and project developments
• Identified and managed opportunities across investor, media and industry engagement channel
• Delivered ongoing strategic counsel to support shareholder engagement and reputation management.

Services provided

• Investor relations strategy
• Market communication
• ASX announcements
• Investor presentations
• Shareholder engagement
• Strategic messaging and positioning
• Media relations
• LinkedIn and digital content
• Communication strategy.

This engagement demonstrates Rowland’s ability to support ASX-listed and emerging growth companies to communicate complex investment propositions, build market confidence and strengthen engagement with shareholders and prospective investors during key stages of business growth and transformation.