Effective communication strategies to address bullying and AI challenges in schools

The recent Anti-Bullying Rapid Review Report from Federal Minister for Education, The Hon Jason Clare MP, which outlines new recommendations on tackling bullying in schools, highlights the importance of a comprehensive communication and engagement approach.

As Australian schools adapt to these changes, it’s crucial for leaders and educators to take a proactive role in fostering strong communication across all stakeholders: staff, students, parents, caregivers, and the wider community.

Leading change through communication

Successfully navigating these changes will require schools to stay ahead of the curve in their communication efforts. Schools must stay proactive in their messaging, engaging staff, students, and parents in meaningful conversations, and embracing digital tools to address bullying and the challenges posed by AI.

Clear, consistent communication will help schools navigate both the current bullying crisis and the complexities of AI in the classroom. By fostering collaboration across all stakeholders, schools can create an environment where students and parents are informed, and every student feels supported, protected, and empowered to thrive.

Key communication and engagement actions should include:

1. Develop clear and consistent key messages

To successfully implement the new anti-bullying standards, school leaders must communicate the changes clearly and consistently to all stakeholders. This includes explaining the new national bullying standards and the importance of timely reporting, trauma-informed responses, and ongoing support.

Use newsletters, emails, apps, and social media to keep the community informed and provide resources that encourage shared responsibility for tackling bullying.

2. Train and empower staff

Engaging staff in the fight against bullying requires more than just policy updates – it’s about empowering educators with the right tools and support.

Facilitate regular training on both bullying prevention and AI-related issues. Professional development should include guidance on how to communicate with students about bullying, how to identify and address incidents early, and how to educate students about the ethical use of AI technologies.

3. Engage students, parents, and caregivers

For anti-bullying efforts to succeed, students, parents, and caregivers need to be part of the conversation. Encourage open dialogue in classrooms, school assemblies, and parent-teacher meetings, where everyone can share their concerns and ideas. Schools should also provide educational resources on bullying and digital safety, especially focusing on how AI tools can be both a benefit and a potential risk to students. Ensure parents understand how they can support their children at home, from monitoring online behaviour to reinforcing school values.

4. Deliver engaging content — video and pods

In today’s digital age, video and podcasts can be powerful tools for enhancing school communication. Schools should use digital platforms to deliver clear and transparent communication with parents and caregivers.

Social media and digital safety programs should also be integrated into the curriculum, helping students understand both the risks and benefits of the digital tools they use, including AI.

5. Build collaborative and supportive communities

Creating an inclusive school culture is essential to prevent bullying and addressing emerging threats such as AI-driven harassment. Schools are working closely with their communities and stakeholders — including child welfare organisations, tech companies, and the Police – to ensure a multi-faceted response.

Hosting information sessions for parents, community members, and students can also strengthen support systems and align everyone toward a common goal of creating safer environments.

Ultimately, empathy and collaboration, underpinned by strong communication, will be key to building a future where all students can succeed in a safe and inclusive school community.

Sarah Smallhorn Guppy specialises in issues, crisis, and reputation management, with particular expertise in the education sector.