Rowland unveils bold new brand and future-forward offering

Rowland — one of Australia’s leading strategic communication consultancies — this week released a major re-brand and new service offering, signifying its future-forward focus on digital and data-led communication.

With the inclusion of a new business unit dedicated solely to analytics, business intelligence and transformation; and new stand-alone subsidiaries; Rowland has formalised its expanded offering into five integrated practice groups and three specialist divisions.

In parallel, a major re-brand was undertaken to communicate the company’s evolution to the world. Centred on ‘the transformative power of communication’, the new brand comes to life on Rowland’s website, reflecting Rowland’s growth business strategy, personality and impact.
Rowland Chairman, Geoff Rodgers, claimed the latest transformation was the most exciting and important development in the firm’s 32-year history.

“For more than 30 years, Rowland has been at the forefront of change, innovation and transformation: our role is, and has always been, helping our clients solve their toughest challenges, create opportunities, and transform their businesses,” he said.

“This latest evolution really encapsulates the transformative, market-leading nature of our service offering and people.

“Business is changing at an astounding rate, and now, more than ever, as we enter an era of artificial intelligence and digital revolution, transformation empowered by compelling, data-informed communication is essential.

“With specialised Digital and Insights teams focused on analysing global megatrends, we’re already working in the future, applying the right emerging technologies and analytics alongside our traditional offering,” he said.

“Our new brand and website launch accentuates the maturation of the business, reinforces our role as strategic communication professionals, and highlights our consolidation as a critical and central aspect of business strategy.

“It is so much more than simply great words and visuals — powerful, results-driven communication is absolutely central to business strategy,” Geoff said.

Rowland’s newly formalised service offering includes: