Carla is an Account Executive who specialises in media relations, brand development and social media strategy. Her experience spans across a diverse range of industries — from consumer brands to charities, law firms to technology start-ups.

With experience in media relations, Carla possesses a keen ability to craft compelling newsworthy angles that capture attention. She has successfully facilitated on-the-ground media opportunities and pitched stories to secure valuable coverage for her clients. With a firm grasp of the digital world and creative inclination, she develops strategies to help navigate the ever-changing media landscape.

Whether it’s crafting a media angle, developing a brand’s voice, or devising a social media campaign — I love turning what people have to say into something others want to hear.

Carla also has experience in brand development, helping organisations articulate their unique offering to both internal and external audiences. She is skilled in crafting and refining brand foundations to vividly bring organisations to life. Carla supports at every stage of the branding process — from conducting sentiment analysis, to facilitating workshops and developing insightful brand messaging.

Believing brands are as unique and dynamic as people. Carla has collaborated with teams to deliver successful branding projects across various industries including construction, technology, consumer brands and utility providers.

In her previous role as a Social Media Manager, she was responsible for crafting digital marketing campaigns, developing engaging written and visual content, and driving online engagement through effective SEO optimization. Her experience managing accounts across multiple platforms has equipped her with a sharp sense for creating tailored and compelling content which resonates with diverse audiences in the digital landscape.

Carla has a keen attention to detail, ensuring every project is executed to the highest standard. Organised and analytical, she thinks critically to devise tailored and impactful solutions. A problem-solver at heart, Carla leverages her strong written communication skills, creative thinking and storytelling expertise to tackle a diverse range of challenges.

Carla is a motivated, proactive and thoughtful member of the Rowland team who uses her professionalism and emotional intelligence to approach every task with the utmost commitment.