Justin Smith

Senior Account Manager

Justin is a Senior Account Manager in Rowland’s Corporate Communication team, providing leadership and strategic advice in a variety of communication disciplines.

Give me a couple of hours and I will write you a great impromptu speech.

As a highly experienced marketing and communication professional, Justin has demonstrated success in both Federal Government and private sector roles. For more than a decade, Justin has been leading:

corporate communication projects
public relations and media campaigns
crisis management for large-scale, high-profile issues
targeted audience strategies that increase awareness and prompt behaviour change.

Most recently, Justin has delivered large scale strategic projects including working with Suncorp Stadium to develop a community consultation and stakeholder engagement strategy to support them with the FIFA Women’s World Cup in 2023, delivering a project for Townsville Enterprise Limited identifying strategic opportunities related to the 2032 Olympic and Paralympic Games, and working with the Department of Tourism, Innovation and Sport to establish and showcase Queensland’s sports tech industry.

Justin has a particular passion for helping brands use sport as a vehicle to influence opinions, drive behaviours and tell stories to bond the brand and the consumer. Activities range from sponsorship and game day activations with top level sporting clubs to grassroots development and growing local community sporting organisation.

Justin enjoys working collaboratively and brings to each project a natural curiosity to unpack issues, provide leadership and strategic advice. He has strong judgment and knowledge of channels, audiences, media and political environments, risks and sensitivities and the reputation of his client.