Luke is a globally experienced Chief Marketing Officer (CMO) and digital strategist with more than 17 years of expertise specialising in digital strategy, branding, transformation, content marketing, and leadership.

Digital strategy is a central tenet of any strategy — transforming vision into action and maximising engagement, connection and brand resonance.

His career spans New York, Switzerland and Australia, where he has developed and honed an international perspective and extensive insights, making him adept at addressing the most complex and urgent priorities for brands and businesses – with strategic precision and pragmatic solutions.

Having held senior marketing roles globally – including Chief Marketing Officer at IMD Business School in Switzerland and Global Head of Digital Marketing at Egon Zehnder in New York – Luke is a digitally-led strategist with extensive experience implementing best practice marcomms. His work has spanned higher education, professional services, healthcare and hospitals, government, mining and the start-up sector.

Luke has a proven record of success in delivering world-class digital, creative and brand experiences that have been hailed as “a beacon of interactive excellence.” His work has garnered multiple prestigious accolades, including at The MUSE Creative Awards, The Marcom Awards and The Content Marketing Awards.

Luke’s ability to collaboratively work with clients to capture and create compelling insights and leverage digital opportunities to achieve high-quality outputs, increased awareness and enhanced engagement, sets him apart in the industry.

Qualifications and professional affiliations

• Master of Business (Strategic Advertising) QUT
• Graduate Certificate in Business (Marketing) QUT
• Bachelor of Business (Marketing & Management) QUT
• Intensive Negotiation (Clayton Utz)
• International Scholar Laureate
• Golden Key International Honours Society