National Storage Space Makers

Meet the Space Makers – redefining self-storage

The National Storage team’s brief was to create a TVC that would increase brand awareness and shift perceptions from something people see as a ‘need’, to something they ‘want’ to optimise their lifestyle.

In an industry where customers generally make purchase decisions based on price and location, the brief was to attract new customers by adding warmth and personality to the National Storage brand, and to extend the contracts of existing customers.

The campaign needed to appeal to many age groups, locations and life stages. Our solution to this challenge was to create characters who related to all these audiences.

To enhance cut-through we created a faux movie trailer for our imaginary film, ‘Meet the Space Makers’ — a ‘movie’ about people, their quirks, their stuff and the life-enhancing potential of Making Space.

Shot cinematically and featuring recognisable tropes of the genre, we crafted a story featuring characters our audience segments would identify with — all with cluttered, busy lives and a need for one thing — SPACE.

Services

• Campaign
• Media agency management
• TVC production
• Brand
• Positioning
• Social media