Enhancing a newly listed company with strong brand design
Reporting design for this newly listed Australian company required a strong focus on brand.
Key messaging revolved around the organisation’s mission to “empower people to realise the full value of their skills”, with highlight stories about the working life of Taskers from different continents. Unique operational characteristics of this gig-economy marketplace, such as the ‘long tail’ of service industries, were side-boxed throughout the Review of Operations to introduce shareholders to key aspects of the business.
Despite Airtasker’s head office being in Sydney, Rowland guided the Airtasker team through the statutory reporting process to produce a well-branded and engaging document, explaining key aspects of the business beyond the financial year.
- Annual report design
- Notice of meeting
- Project management