Complete circular solution for a global waste tyre problem

Formerly known as Pearl Global, the company was seeking a new brand strategy and visual identity to reflect the transformation of the business and its new name, Entyr.


The symbol in the logo offsets two rings, visually different in both colour and texture, representing the transformation of one product to another as tyres become high quality road base. The rings also highlight the circularity of the Entyr process, in line with the company name. The colour palette is derived from the limes and emeralds of sub-tropical forests, reminiscent of the company’s Queensland origins.

The Entyr Brand Book was developed, outlining brand foundations, key messages and proof points for each audience; while brand guidelines defined the rules and recommendations to create visual content.

An ongoing relationship with Entyr has seen the new identity extended across a website refresh, investor presentations and their first annual report.


  • Brand positioning
  • Key messaging
  • Logo and identity design
  • Brand guidelines
  • Photography
  • Website
  • Investor presentations
  • Annual report

Working closely with the founder and the CEO at every stage of the project ensured the brand essence and language resonated both emotionally and rationally.