Greater Springfield


Celebrating progress and opportunity with poetic prose

Part of Rowland’s brand strategy to help Greater Springfield position itself as Australia’s newest and most liveable city, this video combines creative approach with exciting visuals.

Located in the epicentre of one of Australia’s fastest growing regions, Greater Springfield was seeking to further capitalise on its early residential growth and success, and position itself as a proving ground for initiative and innovation, built on health, education and technology.


  • Storyboarding
  • Video content
  • Production

The Greater Springfield place brand needed to reflect the spirit of a growing, connected community and create a sense of belonging, while sparking imagination and aspirations for the future.