Earthy tones and outback imagery firmly place this Australian company
Rowland worked with the Executive Leadership Team to distil the brand foundations and develop a compelling story articulating the company’s commitment to sustainably mining much-needed critical minerals.
After developing the corporate identity, a full communications strategy was developed which included attendance at the Wentworth Show (NSW) to engage with local community to gain acceptance and meet a future workforce. Exhibition signage, video and educational materials were produced to inform audiences about critical minerals. An About Us video, as well as shorter social videos expanded the brand narrative beyond text.
A new website was created to provide a presence to the organisation in its exploration phase — without products or services. The purpose was to build credibility and secure investors. Outback videography for a homepage video expanded the brand narrative beyond text.
One of a series of 20-second videos for social media, to educate the audience about the application of critical minerals in everyday products, and ensure that the brand narrative is presented consistently.
- Brand positioning
- Brand development, identity and application
- Community and stakeholder engagement
- Media relations
- Investor relations
- Video production
- Social media strategy